What happens if a study day is cancelled because of the pandemic and your excavation team cannot share the latest results of its research through “traditional” formats? You may decide to organise a webinar. Or you may decide to carry out an experiment. We operators of the Colombare excavation site decided not to move our study day to the University’s online platform to share our results with the public. Instead, we chose to organise a series of live streaming sessions on Instagram, with three goals in mind: to talk about archaeology in an informal yet scientific way; to increase our followers on the social network; and to reach new groups of stakeholders. In our view, it was a rewarding choice and our goals have all been accomplished.