Why replacing a study day with live streaming sessions on Instagram was the right choice

What happens if a study day is cancelled because of the pandemic and your excavation team cannot share the latest results of its research through “traditional” formats? You may decide to organise a webinar. Or you may decide to carry out an experiment. We operators of the Colombare excavation site decided not to move our study day to the University’s online platform to share our results with the public. Instead, we chose to organise a series of live streaming sessions on Instagram, with three goals in mind: to talk about archaeology in an informal yet scientific way; to increase our followers on the social network; and to reach new groups of stakeholders. In our view, it was a rewarding choice and our goals have all been accomplished.

Research Recruitment Using Facebook, Instagram and Twitter Advertising: challenges and potentials

Insufficient participation in online surveys is an issue that this proposed recruitment strategy aims to address. Online methods of recruitment, and especially the use of social media advertisements (ads), offered a new avenue of grasping users’ attention in order to raise awareness, catch the interest and recruit potential participants in the research. To the best of our knowledge, this is the first study to report on Facebook, Instagram and Twitter advertising as a mechanism for recruiting research participants into a study investigating the experiences of those who do (or do not) follow museums on social media. The current work aims: (1) to demonstrate the use of social media ads as a significant recruitment method of participants in digital heritage research, (2) to present the lessons learnt from the use of targeted advertising on social media for a specific research project, and (3) to discuss the methods and approaches followed across the three platforms compared to standard advertisement measures provided by the platforms and marketing benchmarks.

University of Cagliari as a heritage community. A case of “multivocal nudge” for sharing heritage in times of social distancing

After a long period of limitations caused by the Covid-19 pandemic, in the framework of Monumenti
Aperti (an Italian large-scale cultural event of local engagement), organizers from the University of Cagliari
(UniCa) were faced with a choice: interrupt a decade of active involvement in the program, or reimagine
‘digitally’ their projects to overcome the public sanitary situation. During the 2020 digital edition, Vestigia
UniCa – Lab of Cultural Heritage Didactics and Communication, carried on the academic institutional
missions (education, research, social impact) under the university Heritage Community brand UniCa C’è,
identifying the Loquis geo-podcasting application as a ‘suitable nudge’ to enhance community relationship
beyond simple connections. The analysis of the context, the projects evaluated, the methodology adopted, the
specific targets and the results obtained, allowed to collect useful data to accomplish research on topics such as
cultural heritage planning and the study of linked digital experiences.

Collecting memories, mapping places in the Covid era: a digital community map for Trinitapoli (Foggia, Apulia)

This paper aims to discuss the activities carried out in the frame of the public archaeology project Open Salapia after the COVID-19 pandemic hit Europe. After many years of fieldwork and activities with the public, the relationship between the archaeologists and the local community had to find new ways to keep going and respect the state of emergency limitations. We asked ourselves if a social network like Facebook could be a valuable tool for a community mapping experience engaging the citizens of Trinitapoli (Foggia, Italy). The Facebook page community was asked to take part in a participatory process for co-creation of a community map by sharing memories and audio-visual materials on the urban and rural landscape forms, uses, and traditions in the distant or recent past. The result is a digital community map that can be used both by the local community and visitors and constantly enriched in compliance with the ever-changing collective perception of cultural heritage.

Community archaeology 2021: building community engagement at the time of social distancing

This paper focuses on the challenges of adapting – and changing – a community archaeology project as a direct consequence of the global pandemic. COVID-19 has affected our interactions with local communities, driving home the need to create forms of socializing that can withstand physical distance. We will present here the associated challenges and problems, but also the opportunities, that emerged from starting a community archaeology project in Jordan at the time of social distancing and travel limitations. Our case study outlines the difficulties of initiating a community engagement program with the communities living around the site of Tell Ya’moun, the area of the Centre of Excellence in Ancient Near Eastern Empire survey project, during the beginning of the COVID-19 pandemic.

Hard times to plan: Challenges to restructure a working plan during the pandemic, and other stories of #pubarchMED

Ethnographic fieldwork requires careful planning, even being with professionals as #pubarchMED project is. With a schedule of trips, visits and interviews six months ahead, the irruption of travel restrictions with the Covid-19 pandemic has been disruptive in the project to a high level. First cancelling and postponing, then struggling with the uncertainty of the recent future and finally assuming the new reality, adapting to a virtual solution has not been easy. This paper will delve into the specifics of the experience, the solutions taken and further reflection on the reach of virtual (public) archaeology from other experiences of the project.