“Museums without walls” and sustainable development in Jordan. Some thoughts from the Madaba Regional Archaeological Museum Project

This article reviews current strategies for the protection of cultural heritage in Jordan and reports on a new Italian American-Jordanian project, which aims at developing a new regional archaeological museum for the Governorate of Madaba, central Jordan, which may serve as an educational tool and a springboard for local development and sustainable tourism.

Agamemnon’s version

All that is left of him is his proud, regal face forever stuck in gold, and the epithet “wide-ruling,” that Homer used to define the man’s haughty, proud spirit. Yet, for his latest book published by Einaudi, Giulio Guidorizzi has chosen Agamemnon’s ‘case’, as the lens through which he describes the Homeric world, its heroes and its values.

Instagram streaming sessions as a form of archaeological communication: the case of the Colombare di Negrar project

By Chiara Boracchi – What happens if a study day is cancelled because of the pandemic and your excavation team cannot share the latest results of its research through “traditional” formats? You may decide to organise a webinar. Or you may decide to carry out an experiment.

Research Recruitment Using Facebook, Instagram and Twitter Advertising: challenges and potentials

Insufficient participation in online surveys is an issue that this proposed recruitment strategy aims to address. Online methods of recruitment, and especially the use of social media advertisements (ads), offered a new avenue of grasping users’ attention in order to raise awareness, catch the interest and recruit potential participants in the research. To the best of our knowledge, this is the first study to report on Facebook, Instagram and Twitter advertising as a mechanism for recruiting research participants into a study investigating the experiences of those who do (or do not) follow museums on social media. The current work aims: (1) to demonstrate the use of social media ads as a significant recruitment method of participants in digital heritage research, (2) to present the lessons learnt from the use of targeted advertising on social media for a specific research project, and (3) to discuss the methods and approaches followed across the three platforms compared to standard advertisement measures provided by the platforms and marketing benchmarks.

University of Cagliari as a heritage community. A case of “multivocal nudge” for sharing heritage in times of social distancing

After a long period of limitations caused by the Covid-19 pandemic, in the framework of Monumenti
Aperti (an Italian large-scale cultural event of local engagement), organizers from the University of Cagliari
(UniCa) were faced with a choice: interrupt a decade of active involvement in the program, or reimagine
‘digitally’ their projects to overcome the public sanitary situation. During the 2020 digital edition, Vestigia
UniCa – Lab of Cultural Heritage Didactics and Communication, carried on the academic institutional
missions (education, research, social impact) under the university Heritage Community brand UniCa C’è,
identifying the Loquis geo-podcasting application as a ‘suitable nudge’ to enhance community relationship
beyond simple connections. The analysis of the context, the projects evaluated, the methodology adopted, the
specific targets and the results obtained, allowed to collect useful data to accomplish research on topics such as
cultural heritage planning and the study of linked digital experiences.